Know-How Exchange : Advertising/PR

So can anyone shop, or is it a member specific ecommerce site? if it is for anyone, then sending some promotional item (web related or shopping related) to your exisiting customer list, PR list and vendor contacts would be a good place to start.

People talk about your business if your business is remarkable, not just "new and improved". Do you have any remarkable stories to share? If you have a large client base, perhaps create a contest for "most remarkable stories" using your product/services.

Combine traditional exposure practices (print, TV, radio) to those on the internet to get your messages through to lots of targeted outlets. Social media is a quick, effective way to announce your new site and most importantly, its contents and how it can help others.

Develop a following on Twitter and allow followers to get to know you and the valuable information you have to offer. Enjoy and generate a community via Facebook or other industry-related social networks.

Don't forget to mention your website on all of your materials from printed postcards and letterhead/envelopes to your email signature.

If your site is user-extra-friendly, attractive and provides something that others don't and you're persistent about getting the word out, buzz will follow. Remember to continually update the offerings on your site so that you can talk about it via social networking groups, often.

You should start with the basics of SEO, then start a blog, and then get engaged in social media - the combination of these techniques is called inbound marketing and it is the most effective type of promotion, rather than using direct mail, cold calling and other less effective programs.

Get a free report about your website atwww.WebsiteGrader.com. You might also want to watch this free webinar aboutwebsite redesign tips.