Question

Topic: Advertising/PR

Response/reaction To 800# (877 Paint-me)

Posted by Anonymous on3/9/2009 at 9:25 AM ET 50 Points
I have a residential painting company with a toll free number of 877 PAINT-ME (724-6863). Does the number connotate any negative response/reaction. Hate for this number being a PR nightmare.
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RESPONSES

  • Posted on3/9/2009 at 9:28 AM Member
    I see no negative connotation with the number. I think it is great.

    Run with it!


    Kris
  • Posted on3/9/2009 at 9:45 AM Author
    Thanks Kris,

    I don't know if it's a reflection on a person's background but some have said that "bite me", eat me" or a sexual connotation come to mind.

    Let's see others see it too.
  • Posted on3/9/2009 at 10:24 AM Member
    Well, I guess I'm the odd woman out, but my mental image is of someone painting themselves! (think Blue Man Group gone way too far). I like the PAINT-MD idea though.
  • Posted on3/9/2009 at 10:36 AM Author
    I don"t know how many responders so far are women but my initial contact with customers is usually with a woman (wife mostly). It wouldn't be a good thing if most woman thought of the negative connotation.
  • Posted byGail@PUBLISIDEon3/9/2009 at 11:13 AM Member
    If you want to be super safe, could you change the numbers/letters to PAINT-IT?

    I also grab the "bite me" relationship, but "paint" and "bite" are worlds apart in definition. Should be an easy number to remember without fallout, regardless of which one you use.
  • Posted bymichaelon3/9/2009 at 12:09 PM Member
    Not for me. If you could find PAINT 4 ME being available that might solve your "problem"

    Michael
  • Posted on3/9/2009 at 12:27 PM Author
    Recommendations for other toll free numbers are almost impossible to acquire - they're already taken. So PAINT-ME is what it is.
  • Posted byCarolBlahaon3/10/2009 at 7:25 PM Accepted
    I wouldn't worry-- I like it, its funny and its subtle. Whether they like it or not, they'll remember it-- that is the goal. So any one (as Phil said) can interpret it anyway they can. You can direct them to the correct image by doing a house logo, with a name plate "ME". (Like a dog house)

    I have a client who's tagline drives me crazy. A carpet store, who's tagline is "the best lay in town" (you lay carpet) Now that is offensive! But a ski town where things are a little "loopy" and love it or hate it-- it serves him well (biz wize).
  • Posted on3/11/2009 at 10:30 AM Author
    I appreciate all your comments and so far, it seems the positives out weigh the negatives. Lets see if I keep the question open another couple of days to see if that changes. Thanks again to all.
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