Know-How Exchange : Website Critique

This web page is too much, too soon for my eyes. I'm not a fan of websites that autoplay voice or video upon opening the page.

Right now the webpage is trying to convince anyone and everyone that you're offering the perfect business. Consequently, no one is interested since the webpage isn't targeted to them.

Start by improving conversions. It's not clear if you have web analytics installed. If not, add them. That'll help to tell you if you have traffic/no signups or no traffic/no signups.

Make it more obvious what you want the reader to do (and why).

The first link should be broken up into many smaller sites. The first reaction on opening it is complete overwhelm. It's like someone walking up beside you and screaming in your ear. The voice says "The busiest site on the internet", which is an understatement.

人们不会说是因为他们是不会理解的or stick around long enough to understand why they should be interested. Pick one idea and go with it and structure your information hierarchy to take the viewer from point A (introduction) to point Z (action). Every twist or distraction along that route (and right now you have countless ones) is an opportunity for the viewer to leave.

For the second site, the pitch is all wrong. Viewers will get turned off because it's hard to tell what you're offering. It's like trying to close a sale before the prospect knows what the product is.

The third link didn't work.

When someone arrives on a homepage, the creators of that homepage have, at most, two seconds to make their first impression.

So, make this initial impression fantastic.

You want people thinking "Wow! This looks great!". You do not want people thinking "What the heck's this?".

Visitors to your first site are going to find its overall look and feel
way too busy and its automatic audio launch irritating. Those were my first impressions.

To establish trust, credibility, and confidence you need to woo visitors, you need to seduce them; not to bash them over the head.

Who is your primary prospect or client? What are your primary offers? In the 30 seconds I spent looking at your site I couldn't
tell you the answer to either of those questions.

What? I only spent 30 seconds looking at your site? Yes, and so will many of your site visitors, with lots of them giving you less time than that. This is because it's not clear who you're aiming at, what problem you have the solution for, nor what you're offering.

The major call to action you're issuing is for people to click away from your site, which isn't good. Consider putting no more than six main offers on your homepage, with links to other pages elsewhere on your site where you can give more detail, should people want it.

Your second site is clearer, although the instant get rich quick scenario could put people off. Consider engaging people in deeper conversations. Link your message to people's dreams, aspirations, and wants a little more. Tap into people's emotions.

The third site led to a "404 Site Not Found" message.