Question

Topic: Taglines/Names

Name For A Loyalty Club For Interior Designers

Posted by Anonymous on3/24/2010 at 10:44 PM ET 50 Points
Im lounging a Loyalty club for architects and interior designers for a compañy that sells floors and bath accesories, faucets, etc...

i was thinking in name it simply Loyalty Club by X.( x= name of the company)

but i thinkis too simple.
the strategy here is that for 10usd the client will earn 1 point.
at the end this will be a cash back in credit for their own use in our store.
aditional to this, they will be invited to montlhy seminars, between other benefits inside the stores ( quicker deliveries, etc..))

any ideas ??

thanks

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RESPONSES

  • Posted byChris Blackmanon3/24/2010 at 11:51 PM Accepted
    I hope you mean you are LAUNCHING a new Loyalty Club...

    The name you're proposing could work. Maybe... It would be very helpful to know the name of the company but we understand here that it's often not possible to reveal all the details. You CAN get low-cost on-line help in private at places likehttps://www.taglinefactory.com/which might be useful for future reference.

    You might also pitch the idea as a Card rather than a Club - People often attribute value to something that resembles a credit card, especially if it doubles as their account card at your company, and not every customer can get one. Exclusivity is a key.

    Some other ideas:

    Bathtime Club
    Gift Shower
    Floor Plan Card
    Designer Club
    10/100 Club
    OneTenOneHundred Card

    Don't offer QUICKER deliveries - offer PRIORITIZED delivery service. If possible, have a different van/truck make that drop.

    Monthly seminars sound like a bit of a yawn for the design/architecture fraternity. Instead, offer them a key account manager they can call directly, any time, to get them a solution, a price, availability, ideas, fixes, you name it. That's what I this most designers would really value.

    If product development in your industry is that fast, offer them an after hours, exclusive trade night where they can come in and look at all your new products. But don't lecture them.

    Good luck.

    ChrisB
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