Question
Topic: Taglines/Names
New Name Needed For Non-"lunch Lady" Food Service
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In the meantime, a new market has opened up for us. Some parents are willing to pay for meals that include more expensive menu selections: organics, grass-fed beef, free-range chicken, etc. Our goal is to develop a catering company that meets the needs of this market and is not bound by the NSLP. The focus is on eco-friendly practices, food with a more natural flavor profile, and meal customization.
Here's the rub. This is not a totally new company; however, we want to distance ourselves from our existing image. One way to do that is to call the new entity something different. The people working on this project have varying ideas about the direction. Should we convey that we are eco-friendly? Should we "keep it real" because we are serving food with no additives, etc.? Should we emphasize that we are different from the typical school lunch service?
It would be great to have a unique name that somehow gets all of these messages across. Help!