Question

Topic: Taglines/Names

Struggling To Come Up With A Catchy Business Name

Posted by Anonymous on10/19/2010 at 1:47 PM ET 250 Points
I'm looking to launch an HR Consulting Firm to service small and mid-sized businesses and am having trouble coming up with catchy names and taglines.
The best I have been able to do so far is "Creative Advantage HR Solutions Group"
I thought of "MyHRDepartment" or "myoutsourcedHR" but I can't seem to come up with a winner that is short and to the point or super duper creative and eye-catching.

The trick, is then to come up with the available and matching domain name!

I would appreciate any and all assistance.
Thank you.
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RESPONSES

  • Posted bySteveByrneMarketingon10/19/2010 at 2:36 PM Member
    That's a tough one ...

    AdvancedHrSolutions.com is available
  • Posted bymgoodmanon10/19/2010 at 2:51 PM Accepted
    Your problem is that you're focused on "creative" and "eye-catching" instead of on the unique and important benefit you provide for your primary target audience.

    We can help you come up with a great name, but not without a better understanding of your target audience, your positioning statement (i.e., what makes you different from and better than your competitors), and your business objectives/plans.

    You might also consider preparing a tight Creative Brief that tells us how you're going to know when the right name shows up. "Creative" and "eye-catching" are too subjective to be useful, and they might actually lead us to come up with names that hurt you more than they help you. (Prospective customers might think you're flaky and not very professional if the name is too "cute.")
  • Posted byJay Hamilton-Rothon10/19/2010 at 4:19 PM Member
    Also available:
    TheSmallHRDepartment.com
    SMBHRAdvisors.com (SMB HR Advisors)
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