Question

Topic: Research/Metrics

Advertising Research Campaigns

Posted byhanson9/14/2011 at 11:38 AM ET 500 Points
Hi,

I wonder if anyone knows about a good book, whitepaper or alike describing;
- All about Advertising Research on Advertising Campaigns

With information as:
- Why conduct
- How to measure
- How to analyze results
- How to act/adjust/remake
- For different advertising channels

Best regards
Hans
...............

To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
或,SIGN IN

RESPONSES

  • Posted bykoen.h.pauwelson9/14/2011 at 12:41 PM Accepted
    Dear Hans,

    I know a few, depending on your objective. is it:
    1) evaluating the ad copy before airing the ad
    2) evaluating next day recall
    3) evaluating sales effects / ROMI,
    ....

    Cheers,
  • Posted byhanson9/14/2011 at 12:51 PM Author
    Hi Koen,

    Many thanks for your most accurate question.

    It''s more 3) I''am searching information about.
    What do to if the results doesn''t work in the way as thought. Not just sales figures. It could be questions and results on awareness, knowledge or whatever goal you put up in your advertising plan and measure against.

    Hopes that gives my question a little more clearance.

    Best regards
    Hans
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Research/Metrics)