Question

Topic: E-Marketing

Emarketing Success Stories Needed To Convert Mgmt.

Posted by Anonymous on11/10/2004 at 5:14 PM ET 125 Points
I need a resource that highlights 4 or 5 internet success stories (like Harley-Davidson.com) that says something like, "Sales jumped 20% after doing XYZ online."
I am trying to convert a reluctant product management group that does not recognize the value or potential of integrating the internet into their marketing mix.
My plan involves demonstrating value by relating the success of others to garner enthusiasm for our efforts.
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RESPONSES

  • Posted byPepper Blueon11/11/2004一t 12:09 AM Member
    Hi Stephen,

    After reading your question earlier, I was catching up on some emails and just came across this article titled, appropriately:

    "Getting management to support your e-mail efforts"

    https://www.btobonline.com/article.cms?articleId=21978

    It's a good article, I hope it helps.
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