Question

Topic: Research/Metrics

Lifetime Value For Mobile Ad's

Posted by Anonymous on3/11/2013 at 1:13 PM ET 250 Points
Would love to help to figure out how to model LTV for mobile ad revenue for an app user?
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  • Posted byJay Hamilton-Rothon3/11/2013 at 2:23 PM Accepted
    For your case, it's likely that your ad revenue is simply: retention time (in days) x ad views/day. To compute ad views/day, you'll need to gather some statistics of actual use/engagement.
  • Posted bySteveByrneMarketingon3/11/2013 at 2:51 PM Member
    This link might help:

    https://www.inmobi.com/press-releases/2012/11/27/inmobi-launches-lifetime-v...
  • Posted byGary Bloomeron3/11/2013 at 8:47 PM Member
    Cost of ad. Amount paid for app. Number of times app is downloaded. Number of times app is used. Number of times app is recommended. Number of sales based on word of mouth. Number of sales app drives over time.
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