Question

Topic: Student Questions

Designing And Managing Marketing Channels?

Posted by Anonymous on6/23/2013 at 9:00 PM ET 25 Points
Introduction, types of marketing channels,parties, functions, disadvantages and advantages of marketing channels.
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  • Posted bySteveByrneMarketingon6/24/2013 at 12:55 AM Member
    you have the right words ... "advantages and disadvantages of marketing channels".

    Just cut and paste this phrase into a google search.
  • Posted byMoriartyon6/24/2013 at 3:38 AM Accepted
    Types - TV, Radio, Newspaper, Magazine, PPC, Online, Email, Direct mail/postcards, Word of Mouth
    Parties - those who are in that channel(s)
    Functions - what goes on in your channel and what you are doing with your prospect.
    Advantages - that depends on how you use them. PPC/online is the fastest and most flexible followed by direct mail. You can hone your ideas swiftly and for a modest cost. You can use this in your other channels to maximize effect.
    Disadvantages - channeling your prospects is an important function in marketing. Get it wrong and you're in deep doo-doo.
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