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Topic: Advertising/PR
Outside The Box For Home Builder
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We do advertising/pr for all the usual suspects - email, social, ppc/search, signage, billboards, newspaper, pr program, charitable giving, etc.
I'm looking for some out-of-the-box ideas that can be put together quickly. For example, someone suggested we try sign twirlers and that helped our traffic over the weekend. We are considering doing a "design gallery open house" event also.
Target market is retirees, snowbirds, older person active lifestyle, and also realtors.
Spring training is going on around the area...maybe there is somethign we could put together on that...also we have some incentives set up already.
Any new ideas would be much appreciated.