Question
Topic: E-Marketing
Should We Avoid Promotion Tabs In Gmail?
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I am testing cold emails with an invitation to the webinar. I am sending the emails to the first-time contacts through MailChimp and the email mostly lands under the Promotional tab in Gmail.
我有大约200名接触者manuall所以我可以发送它y to make sure these emails land in their primary inbox. But should I? The information I've found about open rate of promotional emails is quite contradictory. Some say it's better to send emails that look like regular one, some say promotional tab is not a big deal and fully designed emails have better rates.
What is your personal experience? Any recommendations?
By the way, our webinar is for marketing professionals in credit union organizations, so if it is something you would be interested in, you are more than welcome to join us here:
https://dialoguetheory.com/webinar-2018-banking-credit-union-digital-growth-trends
Thank you!