Question
Topic: Customer Behavior
Why Are Men Such "back-seat" Consumers?
Women control 85% of all household purchases. Single women account for 18% of all home purchases; single MEN account for 8%. If you opened a shoe store, clothing store, virtually any retail store, you'd be a fool to target MEN, given the choice. Why? What's with MEN? The Susan B Koman Race for the Cure -- Women are ORGANIZED, ACTIVE. MEN seem to exist for simpler pleasures. Is their (women's) rise to consumer dominance subsiding? Are advertisers coming back to MEN (i.e., Chrysler's Macho-machines)? But, hey! I see as many women driving GM's HUMMERS as MEN! Why do you think all of this is happening, and how can we reverse the trend?
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