Know-How Exchange : Taglines/Names

Who is your target audience, and what's important to them?

You need to interview 15-20 women in your primary target audience and learn where they shop now, what they like about these shops, what needs they have that are not being met today, how they decide on major clothing purchases, what shops they like in other categories (and why), etc.

Once you've asked these questions and taken detailed notes on what they said, look through your notes and you will find some common threads. Your analysis will lead you to a positioning statement for your business -- a statement about the most important benefit your target audience will realize if they shop at your store.

当你有定位陈述,分享它with us and we'll be able to help you with a name. Without that positioning statement, the best we'll be able to do is make up names that will most likely be off-strategy for you.

hi ivana

how about these...

"Glitter"
"Glamour"
"My Fair Lady" (the Audrey Hepburn movie)
"Desire"
"Graceful"
"Dressy Dale" (you can use DD as acronym)

hope this helps.

cheers!!