Question
Topic: Research/Metrics
Ratio Of Marketers To Sales People In Tech/telecom
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I'm trying to understand how different tech/telecom companies look at the ratio of marketers to sales people. Primarily I'm interested in large companies (>$1B). Examples of ratios would be useful but I'm also trying to understand what would drive the decision. Is it the type of channel (direct vs VAR), type of product, etc?
I'm on a very short timeframe, so any and all input would be much appreciated. Thanks in advance