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How to Rev Up the B2B Account-Based Demand Engine to Accelerate Results
September 21, 2023An account-based demand engine focuses marketing efforts on specific high-value accounts and delivers personalized experiences. Through six questions and answers, this article discusses the alignment of Sales and Marketing and the adoption of a unified approach to demand gen.
Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors
September 21, 2023The value proposition isn't just changeable; it's as dynamic as a world currency. Learn why marketing agencies in particular must stay on top of their evolving value propositions and embrace a new version when necessary.
How to Harness the Power of SMS Marketing: A Guide to Best-Practices
September 20, 2023Brands in every industry have discovered the ease and effectiveness of SMS marketing. Check out this article to learn the do's and don'ts of text messaging.
Engagement-Based Email Segmentation: How to Ensure Your Messages Land in the Inbox
September 19, 2023Email segmentation is a tried-and-true tactic for maximizing email engagement. But how can segmentation help senders get more emails into the inbox? This article offers some ideas.
How to Use Email Suppression Lists for Better Email Marketing
September 15, 2023As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.
The AI Conundrum: Should B2B Communicators Embrace ChatGPT?
September 14, 2023How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things to consider: what AI excels at, what skills it lacks, and what legal and copyright issues are at stake.
The PPC Power Players: Ad Platforms Making a Big Impact in 2023
September 13, 2023Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.
How B2B Marketers Can Shift to Buying Groups in Three Months or Less
September 12, 2023Your buyer is most often a group, not a single person. So, how can you tailor your marketing tactics to multiple people? This article offers a road map.
How Marketers Can Use Identity Graphs to Understand Their Customers Better
September 8, 2023As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph can help.
It's Time to Start Thinking of B2B Marketing as an Investment
September 7, 2023B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of its tactics—an investment mindset, in particular.
