How do I give "personality" to my newsletters and marketing communications?
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| Answer:Injecting personality into your publication is one way to give yourself a little edge in the battle for the hearts and minds of the market. You're probably using your newsletter to "...build long-term relationships and a better rapport with customers or prospects.” Valuable content is the foundation on which this is based. Personality is the icing on the content cake. A little dose of personality helps build that reader rapport and adds uniqueness to your publication; it's something competitors can't copy so easily. The right personality can also complement the image of your brand, product, website or company--essentially reinforcing whatever impression or message you're trying to communicate. Which is all well and good. But what is this personality? You can learn a lot more reading this excellent article by MarketinProfs.com contributor Mark Brownlowhere! |
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