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CONTENT TYPE:Course |TOPIC: Email Marketing

Learn how subject lines, graphics, writing, calls-to-action (and more!) all work together. Every message you write deserves your care and attention, because that's what will in turn inspire the best results.

CONTENT TYPE:Course |TOPIC: Email Marketing

Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn't have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success.

CONTENT TYPE:Course |TOPIC: Email Marketing

Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights.

CONTENT TYPE:Course |TOPIC: Email Marketing

Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you'll be sure you're sending the right message to the right person at the right time.

CONTENT TYPE:Course |TOPIC: Marketing Content

There's far more to content marketing than churning out a few whitepapers and emails. You need a consistent flow of top-shelf assets that resonate with your audience and drive a desired action. Learn a purposeful approach to content creation… one that uses what you already have (smart) and identifies exactly what you still need.

CONTENT TYPE:Course |TOPIC: Martech

Marketing automation: You can't just set it and forget it, and there's no Easy Button to press that'll get you instant results. But you can make it easier for everyone on your team with some understanding, forethought, and planning. Because here's the truth: You have to be ready to roll up your sleeves and do the work up front. Then optimize, optimize, optimize. We said that three times for emphasis, because refining your marketing automation is a process. But once you do? Totally worth it. Let's get to it.

CONTENT TYPE:Course |TOPIC: Account-Based Marketing

Developing an account-based marketing campaign is different from developing a traditional marketing campaign. With ABM, you are likely to create multiple campaigns for one target account, because clear communication across accounts is crucial to your success.

CONTENT TYPE:Course |TOPIC: Account-Based Marketing

For your account-based marketing campaigns to succeed, you need to take your content development up a notch. Deeper insights. Greater personalization. More sophistication. It's hard work, but wow does it pay off!