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  • A Scientific Approach to Metrics, Measurement, and Marketing ROI

    Course

    CONTENT TYPE:Course |TOPIC: Measurement & Analytics

    It's easier than ever to quantify the impact of your marketing and to recreate success. Where do you start? By learning to structure your marketing analysis, test conclusions, and present results.

  • Know Your Customer (and Reap the Rewards)

    Course

    CONTENT TYPE:Course |TOPIC: Measurement & Analytics

    The modern buyer's journey is more complex than ever, with countless routes to reach the holy grail: the purchase. So, how can you best collect the data you need and gain the insights you want from your customers and prospects? We'll show you everything you need to win at analyzing customer behavior—and unearth a goldmine.