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  • The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Strategy

    In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs.

  • How to Build a B2B Lead Gen Webinar

    Article

    CONTENT TYPE:Article |TOPIC: Demand Generation

    Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. This article covers how webinars and webinar marketing can lead to increased B2B lead generation.

  • Standards Will Solve Data Clean Room Issues—Here's How

    Article

    CONTENT TYPE:Article |TOPIC: Martech

    Your data-driven marketing is only as good as your data. Clean rooms can be a useful resource, but only if the data shared in them follows certain standards.

  • B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Marketing Strategy

    Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely changed the game.

  • The Core Audiences of Different Audio Formats [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Marketing Content

    Do audio formats such as radio, streaming, and podcasts have different core audiences? To find out, Edison Research looked at data from its Share of Ear study, which was based on a survey of more than 4,000 people in the US age 13 and older.

  • How to Write Like the Robots Can't

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Artificial Intelligence

    Good marketing writing matters more than ever—generative AI tools have made that clear. Because while AI can "write"—it can't write like you can! Ann Handley, chief content officer at MarketingProfs, shares her insights to where AI can help you with writing, when you shouldn't involve AI at all, and how your creativity is your unique strength.

  • The Power of a B2B Referral Generation Program | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Demand Generation

    米any companies perceive referrals to be out of their control—as something that just happens whenever they get lucky. But that's not how it should work. You can—and should—be generating referrals systematically.

  • 在电子邮件生产职业最大的一块cess

    Chart

    CONTENT TYPE:Chart |TOPIC: Email Marketing

    米any email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.

  • Three Keys to Successful Marketing Process Automation Implementation

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Management

    Digital transformation can't be done all at once or off the cuff. Adopting automation and new martech must be a deliberate process that ensures business success while prioritizing the right tech.

  • How Content Marketing Builds Brand Loyalty [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Marketing Content

    This infographic looks at how content can help build brand loyalty in five ways: positioning your brand as a trusted expert, improving audience experiences, removing barriers, enabling more connections, and creating real value.

  • How to Manage Online Comments—And Why You Need a Comment Strategy

    Article

    CONTENT TYPE:Article |TOPIC: Social Media Marketing

    Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools.

  • How AI Rewrote the Slogans of 50 Well-Known Brands

    Chart

    CONTENT TYPE:Chart |TOPIC: Artificial Intelligence

    Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had an artificial intelligence program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better.

  • Generate High-Quality Traffic That Turns Into Leads and Sales | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Marketing Content

    Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post for generating leads that turn into sales. Why? Check out this video to find out.

  • Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

    Article

    CONTENT TYPE:Article |TOPIC: Measurement & Analytics

    Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships.

  • A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Marketing Strategy

    Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what you learn from campaigns, and more.

  • Do Investors Prefer Pitch Decks Created by Humans or AI? [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Artificial Intelligence

    Can generative AI do a better job than humans of creating pitch decks intended to secure funding? To find out, Clarify Capital had 500 investors look at decks that had been created by GPT-4 as well as successful decks that had been created by people.

  • How to Save a Leaking Lead Generation Pool

    Article

    CONTENT TYPE:Article |TOPIC: Demand Generation

    Fixing leaks in your lead generation pool requires examining your entire process to identify the problem. Is it department alignment? Automation? Inbound marketing? This article takes you through the possibilities.

  • AI and You: The Creative Duo Revolutionizing Marketing Content

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Artificial Intelligence

    If you're updating SEO, testing subject lines, or in need of unique graphics—let AI augment your creativity! AI tools save you time, clarify your marketing, and improve your branding. Cathy McPhillips, chief growth officer at The Marketing Artificial Intelligence Institute, reveals her favorite AI tools to quickly enhance your content.

  • Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Strategy

    Data analytics love for their data points to be fixed and objective, but in the modern marketing world, that's not always the case. It's vital that your marketing mix model also incorporate what this article refers to as "squishy" data.

  • The Power of a Collaborative Content Strategy | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Marketing Content

    To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Discover the many advantages of content collaboration.