There's a good chance you've gotten email with the phrase "bad news" in the subject line.

"It has been used by a number of Internet marketers to increase response rates, notably during product launches, often achieving particularly high response rates," writes Danny Iny at the AWeber blog.

为什么一个“坏消息”主题line work?

According to Iny, it hits Sean D'Souza's headline trifecta by:

• Prompting a question, rather than giving an answer
• Highlighting a problem, rather than outlining a solution
• Evoking curiosity

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