So how do you spot an SEO outlaw before he holds up your stagecoach? In a post at Search Engine Watch, Garry Przyklenk discusses telltale scammer giveaways like these:
你的流量是购买,而不是organic."Savvy coders might even rewrite the traffic coming from AdWords to make it appear as legitimate organic visitors in logs and Web analytics reporting," Przyklenk notes. Unless you take a close look at reports and logs, you might not realize your "organic" traffic is driven by a paid online marketing service.
You're being pushed into social media.Blogs, Twitter, and Facebook don't provide an automatic SEO boost. If you're not prepared to maintain a steady flow of new content and interactivity, a consultant's advice to enter social media might actually harm your rankings, he warns.
Your SEO provider is brand-new.According to Przyklenk, plenty of SEO shops disappear two months into a yearlong contract. The more established your consultant, the more certain you can be about dealing with someone who will see your contract through.
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