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Contributed by Michelle Huff

• Empathy Mapping: Same Car, New Roads

  CONTENT TYPE:Article |ELEMENT:Strategy |TOPIC:营销策略

  How have empathy maps changed now that empathy is more vital to marketing than ever? This article suggests that they ...

• Five Ways for Marketers to Implement a Customer-Oriented Mindset

  CONTENT TYPE:Article |ELEMENT:Management |TOPIC:Customer Experience

  A customer-oriented mindset is vital for marketing success, helping campaigns resonate with prospects and leading to more sales and greater ...