Contributed by Jim Everhart
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How to Analyze Competitive Messaging in Four Simple Steps
Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all ...
Jim Everhartis the author ofBrand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics.He is a freelance writer and strategist, working with corporations and agencies to develop marketing communications tactics and campaigns.
linkedIn:Jim Everhart
Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all ...
