Most B2B decision-makers (89%) expect e-commerce to drive business growth in the coming years,according torecent research fromCloudCraze.

The reportwas based on data from a survey of 460 B2B respondents in the US and in Europe who work for CPG, manufacturing, and software firms.

Some 59% of B2B decision-makers said they expect e-commerce to drive growth because it makes customer acquisition easier.

And 51% said they expect e-commerce to drive growth because it enables better cross-selling, while another 51% said it makes it easier for customers to serve themselves.

Some 52% of B2B decision-makers said they value their current e-commerce program because it makes it easier to tailor product offerings; 48% said they value their e-commerce program because it simplifies order automation.

Some 55% of B2B decision-makers said their current e-commerce program provides personalized recommendations to customers; 49% said they cross-sell and upsell as part of their e-commerce program.

About the research:The reportwas based on data from a survey of 460 B2B respondents in the US and in Europe who work for consumer packaged goods (CPG), manufacturing, and software firms.