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  • Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

    Article

    CONTENT TYPE:Article |TOPIC: Public Relations

    Increased use of generative AI has the potential to populate the Internet with false photos and misinformation, and PR pros need to prepare for possible crises.

  • B2B Marketers and Creating Content That Sells | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Marketing Content

    Marketers are often told to avoid "sales-y" content—to offer something helpful and customer-focused instead. But that doesn't mean avoiding talking about your service entirely. And if you do it right, your content will answer all your prospects' questions, so that when they come to you they're ready to buy.

  • Empathy in Marketing: A B2B Gamechanger

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Strategy

    Are you using empathy to its full potential in your marketing? This article argues for a comprehensive approach— empathic marketing—that resonates with audience emotions, desires, and needs and translates into business success.

  • Email Behavior Trends for 2023

    Chart

    CONTENT TYPE:Chart |TOPIC: Email Marketing

    How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults.

  • Martech Replacement Trends for 2023

    Chart

    CONTENT TYPE:Chart |TOPIC: Martech

    Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? To find out, MarTech surveyed 443 marketers in the second quarter of 2023.

  • How to Get Started With YouTube Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Social Media Marketing

    Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? In this infographic, Semrush covers how to get started with influencer marketing on the video platform.

  • How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide

    Article

    CONTENT TYPE:Article |TOPIC: Demand Generation

    We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your offer before your sales team even gets on the phone. Sound good? Check out the details.

  • Content Marketing—With Ashley Faus (Roundtable)

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Marketing Content

    Content marketing is all about Creating, Connecting, and Sharing. And thanks to social media, you now have more channels (and challenges) than ever before. Looking to get ahead of the pack and build a buying audience with your content marketing? Then come exchange ideas at this content marketing roundtable. Moderated by Ashley Faus.

  • Content Marketing—With Ashley Faus (Roundtable)

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Communications

    Content marketing is all about Creating, Connecting, and Sharing. And thanks to social media, you now have more channels (and challenges) than ever before. Looking to get ahead of the pack and build a buying audience with your content marketing? Then come exchange ideas at this content marketing roundtable. Moderated by Ashley Faus.

  • Market Research for B2B Marketing Success | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Marketing Strategy

    In this episode host George B. Thomas and Jim Longo, a veteran in the market research industry, discuss why market research is the strategic secret sauce for B2B marketing success.

  • How to Secure More Press for Your Company

    Article

    CONTENT TYPE:Article |TOPIC: Public Relations

    Paid advertising gives you reach, but it's earned media coverage that builds brand trust. Check out this article for tips on how to get more media coverage.

  • Mastering Brand Consistency in the Age of AI: A Guide for Marketers

    Sponsored Article

    CONTENT TYPE:Sponsored Article |TOPIC: Branding

    Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.

  • Three Things Every Great SaaS Landing Page Does Right [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Websites

    According to this infographic from Instapage, three qualities of high-performing SaaS website landing pages are that they avoid tech jargon, provide compelling visuals, and use different kinds of social proof.

  • Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Strategy

    The value proposition isn't just changeable; it's as dynamic as a world currency. Learn why marketing agencies in particular must stay on top of their evolving value propositions and embrace a new version when necessary.

  • LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Advertising & Promotions

    Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine.

  • How to Rev Up the B2B Account-Based Demand Engine to Accelerate Results

    Article

    CONTENT TYPE:Article |TOPIC: Demand Generation

    An account-based demand engine focuses marketing efforts on specific high-value accounts and delivers personalized experiences. Through six questions and answers, this article discusses the alignment of Sales and Marketing and the adoption of a unified approach to demand gen.

  • ChatGPT: Marketing Dream or Marketing Disaster | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Artificial Intelligence

    In this episode of the Marketing Smarts Live Show, we're diving deep into a topic that's been buzzing in the marketing world: ChatGPT. Is it a marketing dream come true or a disaster in the making?

  • The Top Challenges Companies Face in ESG Reporting

    Chart

    CONTENT TYPE:Chart |TOPIC: Marketing Management

    Environmental, social, and governance (ESG) practitioners say the biggest reporting challenge their companies face is trying to measure the impact of qualitative initiatives such as DEI programs, according to recent research from Workiva and Ascend2.

  • How to Harness the Power of SMS Marketing: A Guide to Best-Practices

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Strategy

    Brands in every industry have discovered the ease and effectiveness of SMS marketing. Check out this article to learn the do's and don'ts of text messaging.

  • How B2B Brands Grow: The Science of Marketing Effectiveness

    Webinar

    CONTENT TYPE:Webinar |TOPIC: Marketing Strategy

    市场营销是一门艺术,也是一门科学。和科学of successful marketing is governed by laws. Properly applied, they can help you grow both your brand and your career. Discover those time-tested laws and ways to apply them for an evidence-based approach to successful marketing.