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  • 米arketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Behind the Scenes: How We Built a Webinar Using ChatGPT

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Event Marketing

    If you've hosted lead-generation webinars, you know how challenging it can be to attract the right audience to register—and to show up! But when you partner with new AI tools, you can easily create targeted titles and captivating content that attract qualified leads. Discover how in this free webinar. Sponsored by Cvent.

  • The AI Content Storm: Will You Sink or Swim?

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Martech

    Drowning in a sea of AI-created marketing content? If your marketing content isn't already floating around multiple systems, hard drives, or Cloud storage tools, it will be soon. Discover the easy way to efficiently store, manage, retrieve, and share your growing content. Sponsored by Canto.

  • How to Make Paid Social Work for B2B SaaS

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Social Media Marketing

    Social media marketing can be expensive because B2B SaaS companies often struggle to convert those leads into paying customers. But that's only if you rely on third-party data and have a bad offer! Discover a framework that lets your SaaS company target and convert dream clients with social media advertising. Sponsored by Directive Consulting.

  • Are Businesses Planning to Give Their Employees Raises in 2024?

    Chart

    CONTENT TYPE:Chart |TOPIC: Marketing Management

    米ost businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research from Resume Builder.

  • Unleashing the Power of Short-Form Video | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Marketing Content

    Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!

  • 米astering Account Penetration: Four Essential Tactics for Sales Success

    Article

    CONTENT TYPE:Article |TOPIC: Account-Based Marketing

    Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.

  • Are Job Seekers Lying About Their AI Skills?

    Chart

    CONTENT TYPE:Chart |TOPIC: Marketing Management

    Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the hiring process, according to recent research from Resume Builder.

  • Reduce Friction With a Yearend Marketing Road Map for Smooth Sailing in 2024

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Management

    'Tis the season for thinking about next year before this year is even over! This article looks at how to plan, but not over-plan, for the new year by creating a flexible road map.

  • The 100 Most Valuable Global Brands in 2023 [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Branding

    Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar's annual ranking of the most valuable global brands.

  • B2B Revenue Marketing and Closing the Credibility Gap | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Demand Generation

    The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know that you're the real deal?

  • How to Create a Content Marketing Strategy for a Niche Audience

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Content

    In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy.

  • From Choice to Checkout: Insights for Winning the Buyer Journey

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Demand Generation

    What resonates with today's consumers and buyers? From healthcare to dining preferences, attitudes around hot-button issues like privacy and social responsibility are shifting. Discover what the newest research reveals about your customers' wants and needs so your brand can meet their expectations. Sponsored by Vericast.

  • Decoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Communications

    In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason's "connect four" technique, and more.

  • Three Ways to Embrace Deep Personalization in Content Marketing

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Content

    Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that matters.

  • The Top Generative AI Tools for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Artificial Intelligence

    To help sort through the many options available on the market, TopRank Marketing created this infographic covering more than 30 of the best generative AI tools for B2B marketers.

  • Unlocking Untapped Potential: Six Ways to Accelerate Growth Through Existing Accounts

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Strategy

    Although acquiring new customers is needed to counterbalance inevitable attrition, it isn't the most effective way to stimulate growth. The true goldmine for revenue expansion lies in your existing accounts.

  • The New Business Environment for Marketing Agencies in 2023

    Chart

    CONTENT TYPE:Chart |TOPIC: Marketing Strategy

    米any American marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.

  • How to Build a Great Marketing Team in 2023 | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Marketing Management

    Are you struggling with building a top-notch marketing team? Or maybe you're just looking to fine-tune your current one? Either way, you're in for a treat in this episode.

  • How Enterprises Are Using AI for Email Marketing

    Chart

    CONTENT TYPE:Chart |TOPIC: Artificial Intelligence

    Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees.