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Tuesday, September 13, 2022

Table of Contents

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1.Webinar Invitations: Examples and Best-Practices

2.How to Budget for Your Brand Strategy in 2023sponsored article

3.The State of Advertising Media Talent in 2022

4.How Do You Measure Up?MarketingProfs Friday Forum

5.Four Ways to Improve Brand Loyalty

6.A Two-Hour Webinar... and They Walked Away?sponsored webinar

Scroll down for more,including industry news, community goings-on, and other useful resources.

Webinar Invitations: Examples and Best-Practices
article
Webinar Invitations: Examples and Best-Practices
We've all been there: You send out a million party invitations, andnobody shows up. Ouch. To ensure that doesn't happen with your company webinars,use these invitation tips. »
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创建Effective Content Hubs With Topic Research
Looking to improve your topic cluster strategy? Semrush's Topic Research tool is for you. Enter a seed keyword to get dozens of related content ideas and analyze their potential. Discover the most engaging headlines, find the popular questions people ask, and perform a content gap analysis.Try it out now! »
How to Budget for Your Brand Strategy in 2023
sponsored article
How to Budget for Your Brand Strategy in 2023
It's that time of year again... to sort out your budget for the upcoming year. But how do you fit brand strategy into an already crowded budget slate? This article will get you therein three steps. »
The State of Advertising Media Talent in 2022
research
The State of Advertising Media Talent in 2022
Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research.Check out the study findings. »
MarketingProfs Friday Forum
How Do You Measure Up?
Getting a handle on analytics can feel complicated and frustrating—we know! But the ability to measure the impact of marketing efforts is a vital skill in the smart marketer's arsenal. Don't miss THREE presentations on the power of metrics: avoiding measurement failures, total event ROI, andattribution done right. »
Four Ways to Improve Brand Loyalty
infographic
Four Ways to Improve Brand Loyalty
This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs.Check out the infographic. »
A Two-Hour Webinar... and They Walked Away?
sponsored webinar
Webinars and virtual meetings are a driving force in B2B today. But a lackluster digital experience can scare away even the best prospect. So we've teamed up with ON24 to bring you How to Optimize Digital Experiences for Better Sales Conversion. Join us for this FREE training on Thursday, Sept 15 at 2pm ET. You'll discover how to make your digital experiences more engaging and more profitable.
优化你的在线研讨会
Profs Picks
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Online competition is intense.Popular topics are often crowded with brands that have invested in content strategy for years. To gain visibility, your content has to be well-organized, well-structured, and designed to cover the topic in depth. A content hub strategy is the key to success in such an environment. It lets you establish authority on a subject, sending signals to search engines and creating a better user experience. Semrush'sTopic Research toolis an ideal place to start creating effective content hubs. By simply typing in a seed keyword, you can find relevant topics with good search potential; filter the results based on the topic’s popularity, ranking difficulty, and efficiency; and select subtopics to enhance your topic clusters.Check it out now!
Afoot in the Neighborhood
MarketingProfs community goings-on
We know thatyouknow how unmissable theMarketingProfs B2B Forumis.Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it:Your Guide to Making the Case.
你可能熟悉的传奇Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday onYouTube,MarketingProfs Facebook PRO Group, andLinkedIn!
Our suite of B2B consulting and content servicesthat we callMarketingProfs DNA(Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help withMarket Research,Branding,Analytics,Positioning & Messaging,Customer Experience, orDemand Generation, seehow MarketingProfs can helpyou.
How about helping out your friends and colleagues?Justlet them knowthat they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box),and check out what's in it for you!
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Did You Miss Us?
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News You Can Use
来自印第安纳州的更新ustry
HubSpotAddresses the Crisis of Disconnection With Platform-Wide Enhancements Announced at INBOUND 2022MarTech Series
Logica ResearchAdds New Senior Research Manager to TeamEIN News
MetadataAcquiresReactfulto Help B2B Marketers Convert Existing Site Traffic to RevenueMarTech Series
BeaconstacCelebrates 20,000 Customer MilestonePR Newswire
RevSure.AILaunches Sales Pipeline Readiness Solution to Help B2Bs Achieve Predictable Revenue Growth Amidst Economic DownturnYahoo Finance
B2B PlatformXpeerIntroduces AI-Powered ToolsPYMNTS
FollozeAppoints Chief Marketing Officer to Help Lead the B2B Buyer Experience TransformationMarTech Series
Upcoming Events
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[Webinar]How to Optimize Digital Experiences for Better Sales Conversion
60 minutes | sponsored by ON24
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[Friday Forum]Metrics and Measurement
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60 minutes with Kenda Macdonald
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