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MarketingProfs
Nov 1, 2017 Vol. 16, No. 211
In this issue
1. How-To:花费你宝贵的B2B Le五个错误ads
2. Podcast:Why Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord
3. PRO New How-To Guide:Video Marketing: How to Roll Video Into Your Media Mix
4. Survey Says:Are These 5 Marketing Buzzwords and Concepts Overhyped?
5. Infographic:SEO Periodic Table of Link Building and Acquisition
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Advertisement OurContent Marketing Virtual Conferenceon Nov. 10 will juice up your content beast faster than you can say "açaí chia smoothie bowl." Register now for three educational sessions, resources, & more!
How-To
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花费你宝贵的B2B Le五个错误ads
By Rohan Ayyar
At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.Read More
Podcast
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Why Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
IBM's first "chief digital officer," Bob Lord, explains why cognitive developers and data scientists will be indispensable members of your marketing team in the near future.Read More
FORPROMembers
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New How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
What can video do for your organization? In this 27-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video.Read More
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Advertisement Register for ourfree Content Marketing Virtual Conferenceon November 10 and get three educational sessions, live Q&As, access to our resource library, expert advice from exhibitors, and more.
Survey Says
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Are These Five Marketing Buzzwords and Concepts Overhyped?
By Ayaz Nanji
Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.Read More
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AT-A-GLANCE
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SEO Periodic Table of Link Building and Acquisition [Infographic]
By Laura Forer
Even if you failed high school chemistry, you may still enjoy today's infographic: a clean, easy-to-understand "periodic table" to help marketers sort through the noise of link acquisition for search engine optimization.Read More

event calendar

Oct 31
 FREE Seminar—Don't Let Social Media Data Spook You!
Nov 1
 FREE Seminar—10 Common Webinar Mistakes… and How to Avoid Them
Nov 10
 Virtual Conference—Content Marketing | Feed Your Content Beast a Better Diet
Nov 16
 Teach Me How—How to Build an Email Nurturing Campaign That ConvertsPRO
Dec 14
 Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content MarketingPRO
Nov 2018
 B2B Marketing Forum—Registration is now open!

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