Question

Topic: Strategy

Below The Line For Upper Class

Posted by Anonymous on4/16/2007 at 10:40 AM ET 250 Points
Hello,

I am searching all day for an idea, how to create brand awareness with upper class people and where. They are very busy so they don't have time and their time should be treated as very important, where can I get to them (Golf, SPA, Fitness, Sauna, Beauty Saloon...... ) and how do I motivate them to try test driver or get in touch with car brand products. Any idea? Experience? It's all about BTL.
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RESPONSES

  • Posted byHarry Hallmanon4/16/2007 at 2:21 PM Member
    Offer to take the car to their home or office and let them test drive it.
  • Posted on4/16/2007 at 7:38 PM Member
    what are you selling?
  • Posted bypserraon4/17/2007 at 7:14 PM Accepted
    Give them a good excuse to use your product... invite them to a culture event or give them a reservation on a special restaurant (for 2) and before the event, present them with the special surprise... arranje a fast meeting and when you deliver the tickets or any print material refered to the gift, give him/her the keys of a one time experience... your car! for a special weekend!
    Arranje with your "prospect" (hope A type) a very confortable way of getting the car back in the end of the experience.
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