Question

Topic: Strategy

How Do I Build A Profitable, Mutually Beneficial Relationship With Site Visitors? And When They Become Members How Do I Manage That Relationship?

Posted by Anonymous on 125 Points
We're an online company who educates people on how they can pay their home off years sooner and save tens of thousands of dollars on their mortgage.

We educate them through our best selling book, our online mortgage reduction plan software and our mortgage coach service (essentially a mortgage broker service). We also have free online membership.

Can you please suggest some ideas and incentives to encourage people to take up free membership to our web site? One of the main benefits of membership include free e-newsletters and e-books. Extra incentives which may be introduced for members include discounts, free software subscription, free chat with our author etc.

我特别想要如何鼓励教养le who purchase our book in a bookshop or receive the book from a friend to come to our site.

And finally any suggestions you can make around managing member relationships and strategy ideas would be very helpful!
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