Know-How Exchange : Strategy

Based on work I have done with other companies similar to yours, you need to work to establish product in the
"on premise market". That means providing it to restaurants and bars at a subsidized price. You want them to offer it as a special (plus you want them to make money at the same time).
The on premise market needs to be backed up with a local retail outlet. Perhaps providing specials between the two. Like coupons from the restaurant for discount in the retail and visa versa.

Sounds like a cool product.

I am sorry to say that I cannot agree LESS with the posters above.

Firstly, I congratulate you on developing your new product :)

THAT WAS THE EASY PART :)))

Now you need a business plan.

before anything, go back to the very beginning.

RESEARCH RESEARCH RESEARCH.

Research the liquor marke nd the wine market in the US first.

You must understand that in reality, the liquor market, the wine market and the beer market are 3 separate and distinctively different markets.

You have a proble with your product because it does not know where to fit - it is a 'Speciality alcoholic beverage'.

get online, attend ALL the industry shows both in the US and abroad. 'vinexpo etc.'

Make a full study and complete dossier of ALL speciality beverages already in the market. You will e shocked to discover that there are already thousands of weird adn wornderful concoctions already trying to find a nice in the market.

Take 2 or 3 months to study this and be absolutely familair with ALL the rpoducts, who makes them, imports them, distributes them, markets them and sells them. (on and off premise).

make a serious study of the bottle shapes and sizes, the label designs, the flavours the colours and ALL aspects that go into making an exciting product for the market.

Get samples of your product in front of well established liquor and wine distributors and let them taste it. Listen carefully yo their advise on how they would sell it and market it and to what kind of volumes they realistically believe can be sold in their territory.

YOU HAVE ENTERED A VERY VERY TOUGH MARKET PLACE.

You can make millions if you product clicks but you will have to climb over mountains of dead bodies along the way of others who have already tried and failed miserably to crack this market :))).

I CANNOT STRESS ENOUGH JUST HOW IMPORTANT YOUR RESEARCH IS BEFORE YOU EVEN THINK ABOUT TRYING TO SELL A SINGLE CASE.

好的我uck with your project, don't hesitate to contact me if you would liek to explore further ideas or just need advise.

Matthew

PS: have you already got your FDA Approval?
have you paid your Liquor taxes? very high alcohol product means BIG taxes.

Don't try to sell any bottles without your FDA approval :)) You could go to jail :))

I know, It happened to a friend of mine who tried to sell coconut wine and a customer consumed too much and died :))