Question

Topic: Strategy

Strategy Req For Marketing Executive Medicals

Posted by Anonymous on11/22/2004 at 10:24 AM ET 250 Points
I need unique strategies for marketing executive medicals to corporate clients. The product is basically an annual medical assessment geared towards high profile businesses as part of the "basket of benefits "provided by the employers to their senior management staff. The current method employed is personal selling but the response has been slow, because of the industry i.e. health ,aggressive advertising is frowned upon (Docs hold strong to the reputation preceeds tactics) Help me with some suggestions to boosts clientele while still maintaining diginty and respect for the doctors.

Much Thanks
Marsha
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RESPONSES

  • Posted byInbox_Interactiveon11/22/2004 at 11:17 AM Member
    Maybe I'm the only one, but I don't quite understand what you're selling or where you fit in the health care chain.

    You're selling annual medical assessments (like physicals?) as a benefit for the senior management of larger, higher profile companies?

    Wouldn't this level of staff already have medical insurance that would cover this?

    And where do you fit in the chain? Are you the service provider, or are you in the middle of the companies and the actual health care providers?

  • Posted bytelemoxieon11/22/2004 at 6:36 PM Accepted
    我marketed similar "employee benefits" by researching a list of target companies who meet the demographic profile I'm looking for, and calling on the HR managers and providing info by email - they typically risk-averse types who are happy to forward info and say, "what do you think about this?" (Clients would prefer that I call on the CEO instead... but the CEO typically prefers that I work thru HR and Employee Benefits Administration).

    Call me if you want more details.
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