Question
Topic: Strategy
B2b Marketing Practices
This may seem silly, because I have been in marketing promotions for several years, but I'm looking to better understand B2B marketing better. I've been tasked to develop a strategic plan for our products in a relatively small industry, but I realized that I know so little about customers, competition and etc. What is the best way for me to better understand customers and the customer buying-decision process? I feel am taking more of a shotgun approach to marketing to them and want to find a more tailored and target approach for each customer (200 total facilities). Thoughts/ideas? What recommendations would you offer me as a first and second step to being more strategy in my marketing practices?
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