Question
Topic: Strategy
Marketing Events
Our company is being asked by a drug company to make events on a national level to introduce a product, cough capsule to the market. The events should make a impact and should be attended by supposedly target market which is 18 and above. How can we lure market to attend the event? Of course, we already have something in mind however I need some expert opinion so we can impress our client and at the same time to making a name in the marketing world
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