Consumers plan to use a combination of online and traditional channels to research and purchase gifts this holiday season,according toa recent report from theBlackhawk Network.

The report was based on data from a September 2015 survey of 1,140 adults living in the United States.

Some 73% of respondents say they plan to research gifts online this year, 66% plan to visit retail stores in person, and 46% plan to simply ask recipients what they want.

As for actually purchasing holiday gifts, 84% of respondents say they'll visit brick-and-mortar retail stores, 78% plan to shop online, and 20% will use a retailers' mobile apps.

Check out the infographic for more insights fromthe report:

About the research: The report was based on data from a September 2015 survey of 1,140 adults living in the United States.

Sign up for free to read the full article.Enter your email address to keep reading ...

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge,no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanjiis a writer, editor, and a content strategist. He is a co-founder ofICW Mediaand aresearchwriter for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn:Ayaz Nanji

Twitter:@ayaznanji