How many push notifications from an app are too many? At what point do consumers start disabling notifications and stop using apps?
To find out,Localyticsconducted a survey in 2017 among 1,000 smartphone users in the United States. As part ofthe analysis,研究人员比较了results with those of a similar study conducted by the firm in 2015.
Some 52% of consumers say apps have gotten better about the number of notifications they send compared with a few years ago; 38% say things have stayed the same; and 10% say they’ve gotten worse.
Only 10% of consumers say they will disable notifications for an app if it sends one notification per week, on average.
Some 37% say they will disable notifications if an app sends 2-5 notifications per week, and 33% say they will disable notifications if the app sends 6-10 notifications per week.
Some 22% of consumers say they will stop using an app if it sends 2-5 push notifications each week, on average, and 31% say they will stop using an app if it sends 6-10 notifications, on average.
About the research:The reportwas based on data from a survey conducted in 2017 among 1,000 smartphone users in the United States. As part of the analysis, the researchers compared the results with those of a similar study conducted by the firm in 2015.