Just over one-fourth (26%) of Americans age 12 and older say they have listened to at least one podcast in the previous month, and 17% say they have listened to at least one podcast in the previous week,according torecent research fromEdison ResearchandTriton Digital.
The annualInfinite Dialreportwas based on data from a survey conducted in January and February of 2018 among 2,000 people age 12 and older in the United States.
The number of people who say they have listened to a podcast in the previous month has steadily climbed across all age groups since 2014.
人是25 - 54岁最likely to say they have listened to a podcast in the previous month.
Some 64% of Americans age 12 and older say they have listened to online audio (AM/FM streaming or Internet-only services) in the previous month, and 57% say they have listened in the previous week.
Online audio is most popular with people age 12-24 (88% have listened in the previous month).
Pandora is the most popular service with listeners of online audio (31% have listened to it in the previous month).
Spotify has recorded the biggest increase in listeners among online audio services since 2016.
Some 18% of people age 12 and older say they own a smart speaker, such as Amazon Alexa or Google Home; that's up from 7% in 2017.
About the research: The annualInfinite Dialreportwas based on data from a survey conducted in January and February of 2018 among 2,000 people age 12 and older in the United States.