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Surveys: How-to articles covering the latest marketing tactics, tips, and strategies.
- Are Surveys Dead? Five Ways to Breathe New Life Into Your Customer ResearchAlissa Warne
Surveys are one of the most important digital touchpoints you can have with customers, eliciting valuable feedback to drive product and company direction. But how can you elicit better response ...
- How to Improve Your Research ROI: Six Best-PracticesLaura Patterson
Customer or market research and intelligence are essential to fact-based decision-making. Here are six best-practices for conducting research and reasons for considering external resources to help you avoid costly mistakes.
- Three Customer Feedback Myths That Deserve BustingCaleb Elston
今天的调查工具允许商家添加更多的flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top ...
- Seven Tested Ways Texting Can Help Your Business [Infographic]Laura Forer
SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small ...
- The Evolution of Technology Buying Committees: Changing Roles, Ages, and ExpectationsAyaz Nanji
In most companies, the tech-buying committee has expanded beyond the technology functions and now includes members of internal- as well as external-facing teams, according to recent research from LinkedIn Marketing ...
- How to Capitalize on Customer Feedback: Three Loyalty-Boosting StepsEmily Carrion
By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or ...
- The 20 Most Popular Survey Software Solutions [Infographic]Ayaz Nanji
SurveyMonkey is the most popular software program for conducting online surveys and analyzing the resulting poll data, according to a recent report from Capterra.
- How Successful Companies Engage Customers During the New-Product Development ProcessMark Chinn
Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process.
- Nine Ways to Sharpen Your Customer Research (Part 2 of 2)Will Blunt
In part 2 of this article, you'll discover six more practical ways to derive valuable insights about your customers.
- Four Ways Service Companies Can Convert More Customers via EmailDaniel Faggella
Service marketers—and others—can drive conversions using email with unique calls to action that grab attention in different ways and help turn an opt-in into an appointment.
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How-to Articles
- How to Build a B2B Lead Gen Webinarby Christa Tuttle
- The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023by Adam Ortman
- Standards Will Solve Data Clean Room Issues—Here's Howby Chris Comstock
- Three Keys to Successful Marketing Process Automation ...by Jay Kulkarni
- How to Manage Online Comments—And Why You Need a Comment Strategyby Samantha Rideout