Just over one-fourth (26%) of Americans age 12 and older say they have listened to at least one podcast in the previous month, and 17% say they have listened to at least one podcast in the previous week,according torecent research fromEdison ResearchandTriton Digital.

The annualInfinite Dialreportwas based on data from a survey conducted in January and February of 2018 among 2,000 people age 12 and older in the United States.

The number of people who say they have listened to a podcast in the previous month has steadily climbed across all age groups since 2014.

人是25 - 54岁最likely to say they have listened to a podcast in the previous month.

Some 64% of Americans age 12 and older say they have listened to online audio (AM/FM streaming or Internet-only services) in the previous month, and 57% say they have listened in the previous week.

Online audio is most popular with people age 12-24 (88% have listened in the previous month).

Pandora is the most popular service with listeners of online audio (31% have listened to it in the previous month).

Spotify has recorded the biggest increase in listeners among online audio services since 2016.

Some 18% of people age 12 and older say they own a smart speaker, such as Amazon Alexa or Google Home; that's up from 7% in 2017.

About the research: The annualInfinite Dialreportwas based on data from a survey conducted in January and February of 2018 among 2,000 people age 12 and older in the United States.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanjiis a writer, editor, and a content strategist. He is a co-founder ofICW Mediaand aresearchwriter for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

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Twitter:@ayaznanji