If you want your blog posts to succeed, they should start with a bang.

A compelling introduction will pull readers in and spur them to keep going, whereas a blah one will make them disengage.

An infographic (below) fromBraftonlooks at how to write a great blog post introduction.

It covers what you should leave in (a hook, tailored messaging, key takeaways, and a core point) as well as what you should leave out (excessive and irrelevant information; content added for shock value).

Check out theinfographic:

Anatomy of a blog post introduction infographic

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanjiis a writer, editor, and a content strategist. He is a co-founder ofICW Mediaand aresearchwriter for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn:Ayaz Nanji

Twitter:@ayaznanji