The terms "marketing" and "branding" are sometimes used interchangeably.

However, whereas there is overlap between the two disciplines, they are not necessarily the same.

An infographic (below) fromMedia Updatecovers how the publication defines marketing and branding differently.

Broadly, it looks at how the marketing can be seen as being sales-focused, whereas branding can be seen as being attention- and loyalty-focused.

Check out theinfographic: