Take 10: Three Steps to Start Your Own Word-of-Mouth Marketing Campaign

Social media provides access to a robust set of digital tools that helps amplify your word-of-mouth marketing (WOMM) efforts. Using them to build a strategic WOMM campaign can result in increased brand awareness, sales, and revenue.

In just 10 minutes, you'll learn three necessary steps to get your word-of-mouth marketing campaign off the ground before youput it into action. You'll leave understanding the differences between fans and influencers, and the benefits of each, so you can identify which one will help you best achieve your campaign objectives.

Don't miss part two, where you'll learn how to put your campaign into action >

THIS VIDEO TUTORIAL FEATURES:

Mack Collier

Mack Collieris asocial-media strategistbased in Alabama. He helps companies build programs and initiatives that let them better connect with their customers and advocates. His podcast,The Fan-Damn-Tastic Marketing Show,讨论了方法that brands can turn customers into fans. His first book,Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans,was published in April 2013 by McGraw-Hill.

Twitter:@MackCollier

LinkedIn:Mack Collier

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KEY DETAILS

  • Presenter:Mack Collier
  • Element:Plan
  • Topic:Social Media Marketing
  • Price:$0

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