MarketingProfs This Week

Saturday, August 07, 2021

Table of Contents

1.Can't We All Just Get Along? Why Sales and Marketing Need to Work Together

2.How to Turn Your Organization Into an Innovation Powerhouse: Carla Johnson on Marketing Smarts

3.Email Marketing Stats You Need to Know

4.Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics

5.Five Tips for Choosing the Perfect Martech Stack

6.Measuring Customer LTV: Marketers' Top Approaches and Challenges

7.SEO Is Not as Hard as You ThinkMarketingProfs Master Class

Scroll down for more,including industry news, community goings-on, and other useful resources.

Can't We All Just Get Along? Why Sales and Marketing Need to Work Together
article
Can't We All Just Get Along? Why Sales and Marketing Need to Work Together
The relationship between Sales and Marketing at most B2B companies has often been dysfunctional, even though coordinating the efforts of the two departments can have abig impact on the company's bottom line. »
How to Turn Your Organization Into an Innovation Powerhouse: Carla Johnson on Marketing Smarts
podcast
How to Turn Your Organization Into an Innovation Powerhouse: Carla Johnson on Marketing Smarts
Keynote speaker, author, and storyteller Carla Johnson offers insights from her book "RE:Think Innovation: How the World's Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes."Read more and listen in on this insightful conversation. »
Email Marketing Stats You Need to Know
infographic
Email Marketing Stats You Need to Know
Did you know that 87% of organizations use email to distribute content? That's just one of data points related to email marketing covered in a recent infographic.See the infographic. »
Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics
article
Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics
数据分析并不存在于真空;这是公司nducted by analysts who bring their inherent subjectivity to the process. It's time to acknowledge that and only then proceed to determinewhich metrics to track with holistic analytics. »
Five Tips for Choosing the Perfect Martech Stack
article
Five Tips for Choosing the Perfect Martech Stack
Although marketing leaders have traditionally chosen a martech stack based on its features and functions, the number of new technologies being created necessitates a more nuanced approach. Here arefive tips to help you choose well. »
Measuring Customer LTV: Marketers' Top Approaches and Challenges
research
Measuring Customer LTV: Marketers' Top Approaches and Challenges
Only 17% of marketers say their firm measures customer lifetime value (LTV) very well or extremely well, according to recent research from the CMO Council and Deloitte Digital.Check out the study findings. »
SEO Is Not as Hard as You Think
MarketingProfs Master Class
Join our August Watch Parties for "The Art of Being Found: SEO for (Non-Techie) Marketers." If you're looking to understand SEO so you can make every piece of content count, you'll want to be there.
Register today!
Afoot in the Neighborhood
MarketingProfs community goings-on
一系列的五创”工作在线研讨会”需求will have you learning by doing hands-on work,not just by watching. We kicked off withlead magnets, then moved on tolist-building, thenwelcome campaigns. This week, we coversales campaigns and pipelines, after which we'll conclude the series withnurture campaigns. Sign up for each one to learn by doing!
Our suite of B2B consulting and content servicesthat we callMarketingProfs DNA(Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help withBranding,Analytics,Positioning & Messaging,Customer Experience, andDemand Generation, seehow MarketingProfs can helpyou.
An awesome tech stack and efficient processes don't mean innovation if you don't have the right people.Join us August 10 for a B2B Backstage presentation onhow to put together an unbeatable teamthat has the ability to identify customer opportunities, deliver effective critical thinking, and embrace the change mindset and rapid transformation that characterize marketing today. If you're a PRO member, don't miss this opportunity.
How about helping out your friends and colleagues?Justlet them knowthat they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box),and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of ourPRO Facebook group?Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guidescan help with three of today's key marketing responsibilities: (1)Positioning(2)Customer Experience (CX)and (3)Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
Can't We All Just Get Along? Why Sales and Marketing Need to Work Together »
Measuring Customer LTV: Marketers' Top Approaches and Challenges »
Email Marketing Stats You Need to Know [Infographic] »
Building Your Email Newsletter Is a Marathon, Not a Sprint »
How to Build Trust With Data Visualization: Caroline Jerome on Marketing Smarts [Podcast] »
How to Be a Career-Changing Mentor [Infographic] »
Upcoming Events
AUG
10
[PRO Webinar]Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation
75 minutes | B2B Backstage with Carla Johnson
AUG
13
[Friday Forum]Demand Generation
3 live sessions | sponsored by Adobe
AUG
17
[Webinar]How to Creatively Repurpose Content for Maximum Impact
45 minutes | sponsored by Terminus
AUG
19
[Webinar]10 Benchmarks to Transform Your Webinar Programs
60 minutes | sponsored by ON24
10月
13-14
[Online Event]MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO
MarketingProfs

Comments?Contact us.
Advertising/Sponsorshiphereor telephone 866-557-9625.
Read our Terms of Servicehere.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you?Subscribe hereto get your own copy.