B2B social marketing isn't an easily intuitive process because social has oft been perceived as consumer-focused. (For the most part, anyway.)

But here's some good news: Social Media B2B—a great resource for B2B strategists—has made life a little easier for cautious B2B socializers by publishing10 Tweetable Twitter Tips for B2B Marketers.

Here are five of them, sure to help turn your B2B tweets more fruitful:

Note when your audience is most engaged by tracking clicks and retweets.Bitly,CoTweet, andHootsuiteare great enterprise Twitter tools; here areother social listening toolsand a list ofwhat to listen for.

Use industry keywords in your Twitter bio.This makes you easier to find when people run searches for them. Don't exhaust your bio with keywords, though; choose a maximum of three!

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