Ranked byvideosviewed, gaming-focused entertainment networkMachinimawas the most popularYouTubevideo partner among male audiences in July 2011 delivering an average of 18.5 videos per male viewer during the month,according todata fromcomScoreVideo Metrix. VEVO led the way among female audiences with an average of 15 videos viewed per female viewer in July.
Below, other findings from comScore's newly launchedYouTube Partner Reporting.
Among male audiences, VEVO ranked second with 13.3 videos viewed per male viewer in July, followed by production houseMaker Studios(10.0) and comedy channelSmosh(7.8).
在女性观众,Smosh与11排名第二。0 videos viewed in July, followed by Machinima (10.3) and ShaneDawsonTV (7.2).
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YouTube Partners by Unique Viewers
VEVO, the most-watched YouTube partner, reached 59.7 million unique viewers in July for an average of 65.8 minutes per viewer, followed by second-place Warner Music with 31.3 million viewers (28.5 minutes per viewer),according tocomScore. Ranked third, Machinima reached 16.9 million viewers, but registered the highest engagement at 72.7 minutes per viewer:
Maker Studios drew 11.4 million unique viewers in July, for an average of 38.1 minutes per viewer, while Demand Media attracted 15.2 million viewers at 12.2 minutes per viewer.
Among other key findings:
- Channels with particularly niche audiences includedMaker Studios50%的观众之间的年龄12-24, and IGN with 70% of its audience male.
- Men account for 83% of the time spent viewingRevision3'sshows, whereas women account for over 66% of the time spent viewingAlloy'sYouTube videos.
- Howcastwas also notable: 75% of its viewing audience had children in their households.
