Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers,according torecent research fromFiniteandCogniClick.

The reportwas based on data from a survey of 100 B2B marketers.

Some 34% of respondents say they sometimes gate content, 25% say they often gate content, and 5% say they always gate content.

B2B marketers say their biggest content challenges are producing enough content (35% cite it as the most challenging), reaching the right audience (26%), and measuring ROI (16%).

Other content-related findings from the same research can be found in the following infographic:

About the research:The reportwas based on data from a survey of 100 B2B marketers.