Do audio formats such as radio, streaming, and podcasts have different core audiences?

To find out,Edison Researchlooked at data from itsShare of Earstudy, which was based on a survey of more than 4,000 people in the US age 13 and older.

The researchers determined core audience by looking at which demographics gave the highest proportion of their total audio listening time to each format.

An infographic (below) summarizes findings from the research.

Check out the infographic: