Marketers know that customer relationship management (CRM) systems can be vital for sales andcustomer experienceprograms.

But what about for content marketing programs?

An infographic (below) fromBraftonexplores how CRM software can power stronger and more successful content marketing strategies.

Specifically, it looks at four key benefits that a CRM can deliver: better targeting, more advanced lead generation, more intuitive audience segmentation, and more comprehensive metrics.

Check out theinfographic: