Which types ofsocial mediaposts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter?

To find out,Emplifiexamineddata for millions of posts in various formats (video, image, reel, link, etc.) made by its clients between April 2022 and June 2023.

Live video posts garner the highest number of median interactions for businesses on Facebook,the analysisfound.

Median performance of post types on Facebook

GIF posts garner the highest number of median interactions for businesses on Twitter/X.

Median performance of post types on Twitter

Reels garner the highest number of median interactions for businesses on Instagram.

Median performance of post types on Instagram

Businesses that post reels to both Instagram and TikTok tend to achieve more reach, interactions, and views with their Instagram reels, the researchers found.

TikTok and Instagram Reels metrics rundown

About the research:The reportwas based on an analysis of millions of posts in various formats (video, image, reel, link, etc.) made by Emplifi clients between April 2022 and June 2023.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanjiis a writer, editor, and a content strategist. He is a co-founder ofICW Mediaand aresearchwriter for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn:Ayaz Nanji

Twitter:@ayaznanji

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